The Seven Principles of WOM and Buzz Marketing

Panos Mourdoukoutas () and George J. Siomkos ()
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Panos Mourdoukoutas: Long Island University
George J. Siomkos: Athens University of

in Springer Books from Springer

Date: 2010
ISBN: 978-3-642-02109-1
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Chapters in this book:

Ch Chapter 1 Introduction: How to Cross the Tipping Point

Panos Mourdoukoutas and George J. Siomkos

Ch Chapter 2 Principle 1: Begin with the Consumer

Panos Mourdoukoutas and George J. Siomkos

Ch Chapter 3 Principle 2: Be Innovative

Panos Mourdoukoutas and George J. Siomkos

Ch Chapter 4 Principle 3: Target the Right Group

Panos Mourdoukoutas and George J. Siomkos

Ch Chapter 5 Principle 4: Create the Right Message

Panos Mourdoukoutas and George J. Siomkos

Ch Chapter 6 Principle 5: Find the Right Context

Panos Mourdoukoutas and George J. Siomkos

Ch Chapter 7 Principle 6: Launch a WOM Campaign

Panos Mourdoukoutas and George J. Siomkos

Ch Chapter 8 Principle 7. Turn WOM into Buzz

Panos Mourdoukoutas and George J. Siomkos

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DOI: 10.1007/978-3-642-02109-1

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