Social Media Marketing

Eric Anderson ()

in Springer Books from Springer

Date: 2010
ISBN: 978-3-642-13299-5
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Chapters in this book:

Ch Chapter 1 Surviving the Customer

Eric Anderson

Ch Chapter 2 Zero-Sum Games in Traditional Marketing

Eric Anderson

Ch Chapter 3 The Prisoner’s Dilemma and the Emergence of Cooperation

Eric Anderson

Ch Chapter 4 Consumer Revolt and the Rising Cost of Defection

Eric Anderson

Ch Chapter 5 Sustaining Marketer-Consumer Cooperation through Coordination Games

Eric Anderson

Ch Chapter 6 Crowdsourcing and Schelling’s Theory of Self-Command

Eric Anderson

Ch Chapter 7 Content Popularity and Spence’s Theory of Costly Signaling

Eric Anderson

Ch Chapter 8 Kapferer’s Prism and the Shifting Ground of Brand Identity

Eric Anderson

Ch Chapter 9 Maxwell’s Demon and the Dwindling Supply of Consumer Attention

Eric Anderson

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-642-13299-5

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DOI: 10.1007/978-3-642-13299-5

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