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European Retail Research

Edited by Hanna Schramm-Klein

in Springer Books from Springer

Date: 2013
Edition: 2013
ISBN: 978-3-658-00717-1
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Chapters in this book:

Brand-Driven Leadership for Change Management in Retailing
Günther Botschen, Ian Combe and Eva Thelen
An Empirical Study of Store Environment Influence on Consumer Multi-Perceived Values toward Patronage Intentions
Tsuen-Ho Hsu, Yen-Ting Helena Chiu and Yi-Jung Lee
Developing a Value Chain for Fashion Retailers: Activities for Competitiveness
Julie McColl and Christopher Moore
From “Trade Loaders” to “Online Channel Partner Programs”: How Trade Promotion Changed its Face from 1990 to 2010
Cristina Ziliani
What’s the Buzz about the Store? A Comparative Study of the Sources of Word of Mouth and Customer Satisfaction and their Relationships with Sales Growth
Johan Anselmsson and Ulf Johansson
Retailing in Lithuania – Market Overview and Future Challenges
Jurgita Sekliuckiene and Neringa Langviniene
Country Report Sweden
Jens Hultman and Ulf Elg

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-00717-1

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DOI: 10.1007/978-3-658-00717-1

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