European Retail Research
Edited by Hanna Schramm-Klein
in Springer Books from Springer
Date: 2013
Edition: 2013
ISBN: 978-3-658-00717-1
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Chapters in this book:
- Brand-Driven Leadership for Change Management in Retailing
- Günther Botschen, Ian Combe and Eva Thelen
- An Empirical Study of Store Environment Influence on Consumer Multi-Perceived Values toward Patronage Intentions
- Tsuen-Ho Hsu, Yen-Ting Helena Chiu and Yi-Jung Lee
- Developing a Value Chain for Fashion Retailers: Activities for Competitiveness
- Julie McColl and Christopher Moore
- From “Trade Loaders” to “Online Channel Partner Programs”: How Trade Promotion Changed its Face from 1990 to 2010
- Cristina Ziliani
- What’s the Buzz about the Store? A Comparative Study of the Sources of Word of Mouth and Customer Satisfaction and their Relationships with Sales Growth
- Johan Anselmsson and Ulf Johansson
- Retailing in Lithuania – Market Overview and Future Challenges
- Jurgita Sekliuckiene and Neringa Langviniene
- Country Report Sweden
- Jens Hultman and Ulf Elg
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-00717-1
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DOI: 10.1007/978-3-658-00717-1
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