Erfolgreiches Produktmanagement

Klaus Aumayr ()
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Klaus Aumayr: MSG Management Systems St. Gallen

in Springer Books from Springer

Date: 2013
Edition: 3., überarb. Aufl. 2013
ISBN: 978-3-658-01953-2
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Chapters in this book:

Produktmanagement: Positionierung, Kernkompetenzen und organisatorische Einbindung

Klaus Aumayr

Produktmarketing: Strukturen, Erfolgsfaktoren und praktische Hilfsmittel

Klaus Aumayr

Prozessorientiertes Produktmanagement: Arbeitsprozesse, Prozessorientiertes Marketing und Innovationsmanagement

Klaus Aumayr

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DOI: 10.1007/978-3-658-01953-2

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