Hurdle Race Marketing

Klaus Backhaus ()
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Klaus Backhaus: Universität Münster Marketing Centrum Münster

in Springer Books from Springer

Date: 2013
Edition: 2013
ISBN: 978-3-658-02444-4
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Chapters in this book:

First Part – The Enlightenment

Klaus Backhaus

Second Part – The Disillusionment

Klaus Backhaus

Third Part – The Breakthrough

Klaus Backhaus

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DOI: 10.1007/978-3-658-02444-4

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