Vertical Brand Portfolio Management

Diederich Bakker ()
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Diederich Bakker: Hanze University Groningen International Business School

in Springer Books from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-658-08221-5
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Chapters in this book:

Part A Introductory Chapter

Diederich Bakker

Part B Central Themes and Theoretical Foundations

Diederich Bakker

Part C Planning for Vertical Brand Portfolio Management

Diederich Bakker

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-08221-5

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DOI: 10.1007/978-3-658-08221-5

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