Identity-Based Brand Management

Christoph Burmann (), Nicola-Maria Riley (), Tilo Halaszovich () and Michael Schade ()
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Christoph Burmann: University of Bremen
Nicola-Maria Riley: University of Bremen
Tilo Halaszovich: University of Bremen
Michael Schade: University of Bremen

in Springer Books from Springer

Date: 2017
ISBN: 978-3-658-13561-4
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DOI: 10.1007/978-3-658-13561-4

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