E-Mail-Marketing kompakt

Ralf T. Kreutzer ()
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Ralf T. Kreutzer: HWR Berlin

in Springer Books from Springer

Date: 2021
Edition: 2. Aufl. 2021
ISBN: 978-3-658-34217-3
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Chapters in this book:

Ch Kapitel 1 Kennzeichnung des E-Mail-Marketings

Ralf T. Kreutzer

Ch Kapitel 2 Gewinnung, Beschaffung und Nutzung von E-Mail-Adressen

Ralf T. Kreutzer

Ch Kapitel 3 E-Mail- und E-Newsletter-Kampagnen

Ralf T. Kreutzer

Ch Kapitel 4 Controlling des E-Mail-Marketings

Ralf T. Kreutzer

Ch Kapitel 5 Auswahl einer E-Mail-Software

Ralf T. Kreutzer

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-34217-3

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DOI: 10.1007/978-3-658-34217-3

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