Green Branding

Oliver Errichiello () and Arnd Zschiesche ()
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Oliver Errichiello: Office for Brand Development
Arnd Zschiesche: Office for Brand Development

in Springer Books from Springer

Date: 2022
ISBN: 978-3-658-36060-3
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Chapters in this book:

Ch 1 Challenges of Green Brand Management

Oliver Errichiello and Arnd Zschiesche

Ch 2 Green Consumption

Oliver Errichiello and Arnd Zschiesche

Ch 3 Understanding the Brand

Oliver Errichiello and Arnd Zschiesche

Ch 4 Development, Evolution and Management of a Green Brand

Oliver Errichiello and Arnd Zschiesche

Ch 5 Brand Management: The Six Principles of Green Brand Management

Oliver Errichiello and Arnd Zschiesche

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-36060-3

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DOI: 10.1007/978-3-658-36060-3

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