Identity-Based Brand Management

Christoph Burmann (), Nicola-Maria Riley (), Tilo Halaszovich (), Michael Schade (), Kristina Klein () and Rico Piehler ()
Additional contact information
Christoph Burmann: University of Bremen
Nicola-Maria Riley: University of Bremen
Tilo Halaszovich: Jacobs University
Michael Schade: University of Bremen
Kristina Klein: University of Bremen
Rico Piehler: Macquarie University

in Springer Books from Springer

Date: 2023
Edition: 2nd ed. 2023
ISBN: 978-3-658-40189-4
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Chapters in this book:

Ch Chapter 1 Basics of Identity-Based Brand Management

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

Ch Chapter 2 Strategic Brand Management

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

Ch Chapter 3 Operational Brand Management

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

Ch Chapter 4 Identity-Based Brand Control

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

Ch Chapter 5 Special Identity-Based Brand Management Use Cases

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-40189-4

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DOI: 10.1007/978-3-658-40189-4

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