How Cities Become Brands

Eric Häusler () and Jürgen Häusler ()

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-43776-3
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Chapters in this book:

Ch Chapter 1 Introduction: The City as a Kaleidoscope

Eric Häusler and Jürgen Häusler

Ch Chapter 2 The Observation: Cities are Brands

Eric Häusler and Jürgen Häusler

Ch Chapter 3 The Assertion: City Brands are Created

Eric Häusler and Jürgen Häusler

Ch Chapter 4 The Description: How City Brands are Created

Eric Häusler and Jürgen Häusler

Ch Chapter 5 Conclusion: Should the City Become a Brand?

Eric Häusler and Jürgen Häusler

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DOI: 10.1007/978-3-658-43776-3

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