Digitale Werbung in der Post-Cookie-Ära

Alexander Schwarz-Musch (), Alexander Tauchhammer () and Bernhard Guetz ()
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Alexander Schwarz-Musch: Fachhochschule Kärnten Villach
Alexander Tauchhammer: Fachhochschule Kärnten Villach
Bernhard Guetz: Fachhochschule Kärnten Villach

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-43990-3
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Chapters in this book:

Ch Kapitel 1 Werbung in einem digitalen Umfeld

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

Ch Kapitel 2 Kampagnenplanung und -umsetzung

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

Ch Kapitel 3 Social-Media-Werbung

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

Ch Kapitel 4 Suchmaschinenwerbung

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

Ch Kapitel 5 Display-Werbung

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-43990-3

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DOI: 10.1007/978-3-658-43990-3

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