Sports Sponsoring

Manfred Bruhn () and Peter Rohlmann ()
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Manfred Bruhn: Universität Basel
Peter Rohlmann: PR MARKETING

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-44171-5
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Chapters in this book:

Ch Chapter 1 Sponsoring as an Element of Sports Marketing

Manfred Bruhn and Peter Rohlmann

Ch Chapter 10 Operational Design of Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 11 Success Control in Sports Sponsorsing

Manfred Bruhn and Peter Rohlmann

Ch Chapter 12 Legal Aspects in Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 13 Services of Sports Agencies

Manfred Bruhn and Peter Rohlmann

Ch Chapter 14 Trends in the Use of Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 15 2022 FIFA World Cup in Qatar—Lessons for Future Sports Sponsoring?

Manfred Bruhn and Peter Rohlmann

Ch Chapter 2 Forms of Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 3 Planning Process of Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 4 Situation Analysis in Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 5 Goals and Target Groups of Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 6 Strategic Orientation of Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 7 Budgeting of Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 8 Selection of Engagements in Sports Sponsoring

Manfred Bruhn and Peter Rohlmann

Ch Chapter 9 Integration of Sports Sponsoring into Marketing and Corporate Communication

Manfred Bruhn and Peter Rohlmann

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DOI: 10.1007/978-3-658-44171-5

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