The Retailer as a Brand

Jörn Redler ()
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Jörn Redler: Hochschule Mainz

in Springer Books from Springer

Date: 2025
ISBN: 978-3-658-47070-8
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Chapters in this book:

Ch Chapter 1 The Retailer Brand: Starting Points

Jörn Redler

Ch Chapter 2 The Retailer Brand and Retailer Brand Management

Jörn Redler

Ch Chapter 3 Store Brand Management: Strategic Core Tasks

Jörn Redler

Ch Chapter 4 Retailer Brand Management: Defining the Branding Elements

Jörn Redler

Ch Chapter 5 Store Brand Management: Touchpoint Design

Jörn Redler

Ch Chapter 6 Retailer Brand Management: Fostering Brand Citizenship

Jörn Redler

Ch Chapter 7 Store Brand Management: Ensuring Consistency

Jörn Redler

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DOI: 10.1007/978-3-658-47070-8

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