Identity-Based Brand Management

Christoph Burmann (), Nicola-Maria Riley (), Tilo Halaszovich (), Michael Schade (), Kristina Klein () and Rico Piehler ()
Additional contact information
Christoph Burmann: University of Bremen
Nicola-Maria Riley: University of Bremen
Tilo Halaszovich: ICN Business School
Michael Schade: University of Bremen
Kristina Klein: University of Bremen
Rico Piehler: Macquarie University

in Springer Books from Springer

Date: 2025
Edition: Third Edition 2025
ISBN: 978-3-658-48315-9
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Chapters in this book:

Ch 1 Fundamentals of Identity-Based Brand Management

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

Ch 2 Strategic Brand Management

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

Ch 3 Operational Brand Management

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

Ch 4 Identity-Based Brand Control

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

Ch 5 Special Use Cases of Identity-Based Brand Management

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler

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DOI: 10.1007/978-3-658-48315-9

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