Marketing-Centricity im B2B-Mittelstand

Torben Fangmann ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-658-48868-0
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Chapters in this book:

Ch Kapitel 1 Status quo: B2B-Marketing im Mittelstand

Torben Fangmann

Ch Kapitel 2 Marketing Centricity im B2B-Mittelstand

Torben Fangmann

Ch Kapitel 3 Marketing Centricity in der Praxis

Torben Fangmann

Ch Kapitel 4 Bereit für Marketing Centricity im B2B-Mittelstand?

Torben Fangmann

Ch Kapitel 5 Fazit und Ausblick

Torben Fangmann

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DOI: 10.1007/978-3-658-48868-0

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