Erfolgsfaktor Mensch im Online-Marketing

Markus Bockhorni () and Claudia Beauchamp ()

in Springer Books from Springer

Date: 2025
Edition: 2. Auflage 2025
ISBN: 978-3-658-49269-4
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Chapters in this book:

Ch 1 Das Online-Marketing auf dem Weg in die Zukunft

Markus Bockhorni and Claudia Beauchamp

Ch 2 Der Unterschied zur Maschine: soziale Kompetenzen des Menschen

Markus Bockhorni and Claudia Beauchamp

Ch 3 KI-Kompetenz und fachliche Skills

Markus Bockhorni and Claudia Beauchamp

Ch 4 Die wichtigsten Sozialkompetenzen im Online-Marketing

Markus Bockhorni and Claudia Beauchamp

Ch 5 Lebenslanges Lernen als Überlebensstrategie

Markus Bockhorni and Claudia Beauchamp

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-49269-4

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DOI: 10.1007/978-3-658-49269-4

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