Praxiswissen Kundenbindungsprogramme

Alexandra Ranzinger ()
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Alexandra Ranzinger: workinghead GmbH & Co. KG

in Springer Books from Springer

Date: 2026
Edition: 3. Auflage 2026
ISBN: 978-3-658-49731-6
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Chapters in this book:

Ch 1 Grundlagen: Kundenbindungsprogramme kennen und auswählen

Alexandra Ranzinger

Ch 2 Nur einer gibt Punkte: Single-Bonusprogramme

Alexandra Ranzinger

Ch 3 (Fast) überall Punkte sammeln: Multipartner-Bonusprogramme

Alexandra Ranzinger

Ch 4 Hier gibt’s was raus: Rabattprogramme

Alexandra Ranzinger

Ch 5 Treue belohnen: Punkteklebe-Aktionen

Alexandra Ranzinger

Ch 6 Gutscheine clever einsetzen: Couponing

Alexandra Ranzinger

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DOI: 10.1007/978-3-658-49731-6

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