Brands in Times of Constant Change

Daniel Neye () and Joachim Bongard ()

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-49899-3
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 The World in a Permanent State of Crisis: The Omnicrisis and Its Consequences for Brand Management

Daniel Neye and Joachim Bongard

Ch Chapter 10 Future Proof from the Outside: How Politics, Society and Ecology Shape Brand Futures

Daniel Neye and Joachim Bongard

Ch Chapter 11 Facing Uncertainty: Thinking in Scenarios

Daniel Neye and Joachim Bongard

Ch Chapter 12 Iterate to Lead: The Brand-Loop-Model for Future-Ready Brands

Daniel Neye and Joachim Bongard

Ch Chapter 13 Brave New World: From Purpose to Progress (to Prosperity)

Daniel Neye and Joachim Bongard

Ch Chapter 2 Agile Branding: Flexible Brand Management as a Response to an Uncertain Future

Daniel Neye and Joachim Bongard

Ch Chapter 3 Past–Present–Future: A Holistic Perspective for Brand Development

Daniel Neye and Joachim Bongard

Ch Chapter 4 The Power of Brands and Advertising in Society

Daniel Neye and Joachim Bongard

Ch Chapter 5 Relevance and Resonance: How Brands Absorb and Amplify Change

Daniel Neye and Joachim Bongard

Ch Chapter 6 Between Impact and Value Shift: Brand Development in an Era of Responsibility

Daniel Neye and Joachim Bongard

Ch Chapter 7 Between Profit and Politics—Brands Beyond Business

Daniel Neye and Joachim Bongard

Ch Chapter 8 Humans and Machines: Rethinking Brand Management in the Age of Artificial Intelligence

Daniel Neye and Joachim Bongard

Ch Chapter 9 Future Proof from the Inside: How Purpose, Vision and Mission Drive Brands Forward

Daniel Neye and Joachim Bongard

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-49899-3

Ordering information: This item can be ordered from
http://www.springer.com/9783658498993

DOI: 10.1007/978-3-658-49899-3

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().