Segmentation in Social Marketing

Edited by Timo Dietrich (t.dietrich@griffith.edu.au), Sharyn Rundle-Thiele (s.rundle-thiele@griffith.edu.au) and Krzysztof Kubacki (k.kubacki@griffith.edu.au)

in Springer Books from Springer

Date: 2017
ISBN: 978-981-10-1835-0
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-10-1835-0

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DOI: 10.1007/978-981-10-1835-0

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