Original Brand Manufacturing Business Model

Young Won Park (), Geon-Cheol Shin () and Kyung-Soo Lee ()
Additional contact information
Young Won Park: Saitama University
Geon-Cheol Shin: aSSIST University
Kyung-Soo Lee: COSMAX

in Springer Books from Springer

Date: 2025
ISBN: 978-981-95-0253-0
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Chapters in this book:

Ch Chapter 1 The Evolution of OEM, ODM, and OBM Business Models

Young Won Park, Geon-Cheol Shin and Kyung-Soo Lee

Ch Chapter 2 Navigating the Digital Shift: OBM Business Model in the Era of Digital Transformation

Young Won Park, Geon-Cheol Shin and Kyung-Soo Lee

Ch Chapter 3 Crafting a Global Vision: Purpose Management for OBM

Young Won Park, Geon-Cheol Shin and Kyung-Soo Lee

Ch Chapter 4 Innovation at the Core: R&D Strategies for OBM

Young Won Park, Geon-Cheol Shin and Kyung-Soo Lee

Ch Chapter 5 Building Brand Power: Marketing Strategies for OBM

Young Won Park, Geon-Cheol Shin and Kyung-Soo Lee

Ch Chapter 6 Efficiency and Value Creation: Production Strategies in OBM

Young Won Park, Geon-Cheol Shin and Kyung-Soo Lee

Ch Chapter 7 Streamlining Operations: Supply Chain Management in OBM

Young Won Park, Geon-Cheol Shin and Kyung-Soo Lee

Ch Chapter 8 Sustainability in Focus: Circular Economy Approaches for OBM

Young Won Park, Geon-Cheol Shin and Kyung-Soo Lee

Ch Chapter 9 Shaping the Future: Trends and Prospects for OBM Evolution

Young Won Park, Geon-Cheol Shin and Kyung-Soo Lee

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-95-0253-0

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DOI: 10.1007/978-981-95-0253-0

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