Customer Switching Behaviours in Omnichannel Retailing

Nguyen Thi Van Anh (), Robert McClelland () and Nguyen Hoang Thuan ()
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Nguyen Thi Van Anh: RMIT University, The Business School
Robert McClelland: RMIT University, The Business School
Nguyen Hoang Thuan: RMIT University, The Business School

in Springer Books from Springer

Date: 2026
ISBN: 978-981-95-5949-7
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Chapters in this book:

Ch 1 Introduction

Nguyen Thi Van Anh, Robert McClelland and Nguyen Hoang Thuan

Ch 2 Omnichannel Customer Switching Behaviour: Background

Nguyen Thi Van Anh, Robert McClelland and Nguyen Hoang Thuan

Ch 3 Understanding Underlying Reasons for Omnichannel Switching Behaviour

Nguyen Thi Van Anh, Robert McClelland and Nguyen Hoang Thuan

Ch 4 Factors Influencing Omnichannel Switching Intention: An Empirical Research

Nguyen Thi Van Anh, Robert McClelland and Nguyen Hoang Thuan

Ch 5 Omnichannel Customer Switcher Profiles and Their Journeys

Nguyen Thi Van Anh, Robert McClelland and Nguyen Hoang Thuan

Ch 6 Managing Omnichannel Switching: Effective Mitigation Approaches

Nguyen Thi Van Anh, Robert McClelland and Nguyen Hoang Thuan

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DOI: 10.1007/978-981-95-5949-7

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