Marketing to the Base of the Pyramid

Edited by Ramendra Singh () and Tahir Ahmad Wani ()

in Springer Books from Springer

Date: 2025
ISBN: 978-981-96-7105-2
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Chapters in this book:

Ch Chapter 1 A Market Void: Are We Missing a Market Actor? Insights from JUNTOS’s Action-Research Case

Jaqueline Pels

Ch Chapter 2 Inclusive Marketing: Fostering Sustainable Wellbeing in Subsistence Communities

Srinivas Venugopal and Anaka Aiyar

Ch Chapter 3 Marketplace Literacy and Sustainable Consumption at the Base of the Pyramid (BoP)

Saravana Jaikumar

Ch Chapter 4 Bridging Economic, Social, and Environmental Sustainability in BoP Markets: An Integrated Approach

Prama Vishnoi, Anupama Vohra and Neha Bhardwaj

Ch Chapter 5 Bridging Vulnerability and Sustainability: Collective Climate Change Adaptation Efforts by Indian Communities and Businesses

Falaq Mubashir, Tahir Ahmad Wani and Ramendra Singh

Ch Chapter 6 Sustainability in Subsistence Marketplaces and Beyond: Addressing Challenges Through the Bottom-Up Approach

Madhu Viswanathan

Ch Chapter 7 Empowering the Bottom of the Pyramid: Harnessing Innovation for Sustainable Growth

Shaphali Gupta and Rushabh Trivedi

Ch Chapter 8 Sustainable Luxury Brands Strategies for Base of the Pyramid Wellbeing

Amrita Bansal and Varsha Jain

Ch Chapter 9 Sustainable Consumer Behaviour in Emerging Markets

Mahima Mathur

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-96-7105-2

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DOI: 10.1007/978-981-96-7105-2

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