Cross-Cultural Communication of Chinese Brands

Jingyun Zhang ()
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Jingyun Zhang: Beijing Technology and Business University

in Springer Books from Springer

Date: 2024
ISBN: 978-981-97-1371-4
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Chapters in this book:

Ch Chapter 1 Brand Cross-Cultural Communication: Theoretical Basis

Jingyun Zhang

Ch Chapter 10 Case Study

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Ch Chapter 11 Appendix: Interview and Insight

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Ch Chapter 2 Status and Problems of Chinese Brand Cross-Cultural Communication

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Ch Chapter 3 Implicit Context in Cross-Cultural Communication of Chinese Brands

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Ch Chapter 4 Chinese Brand Cross-Cultural Communication Strategy: Psychological Distance: Spatial Relation Perspective

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Ch Chapter 5 Cross-Cultural Communication Strategy Model for Chinese Brands

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Ch Chapter 6 “Bridge Crowd” Functions to Chinese Brands Cross-Cultural Communication

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Ch Chapter 7 Chinese Brand Narratives in Cross-Cultural Communication

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Ch Chapter 8 The Cultivation of Chinese Luxury Brands and Cross-Cultural Communication Strategy

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Ch Chapter 9 The Role of Consulting Companies in Cross-Cultural Communication of Chinese Brands

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-97-1371-4

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DOI: 10.1007/978-981-97-1371-4

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