Marketing in a Transition Economy

Muhammad Ismail Hossain (), Nasrin Akter () and Abureza M. Muzareba ()
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Muhammad Ismail Hossain: University of Dhaka
Nasrin Akter: University of Dhaka
Abureza M. Muzareba: University of Dhaka

in Springer Books from Springer

Date: 2024
ISBN: 978-981-97-3553-2
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Chapters in this book:

Ch Chapter 1 Marketing Environment

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 10 Integrated Marketing Communications

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 11 Digital Marketing

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 12 Customer Relationship Management

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 13 Marketing and Business Ethics

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 2 Marketing Management Planning

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 3 Consumer Behavior

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 4 Segmentation, Targeting, and Positioning

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 5 Product and Packaging Decisions

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 7 Brand Management

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 8 Pricing Strategies

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

Ch Chapter 9 Supply Chain Management

Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba

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DOI: 10.1007/978-981-97-3553-2

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