Advertising Management

Manukonda Rabindranath () and Aradhana Kumari Singh ()
Additional contact information
Manukonda Rabindranath: Jawaharlal Nehru University
Aradhana Kumari Singh: Indian Council of Social Science Research (ICSSR), Ministry of Education, Govt. of India

in Springer Books from Springer

Date: 2024
ISBN: 978-981-99-8657-6
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Chapters in this book:

Ch Chapter 1 Introduction to Advertising

Manukonda Rabindranath and Aradhana Kumari Singh

Ch Chapter 2 Types of Advertising

Manukonda Rabindranath and Aradhana Kumari Singh

Ch Chapter 3 Public Service Advertising in India

Manukonda Rabindranath and Aradhana Kumari Singh

Ch Chapter 4 Advertising Campaign and Media Planning

Manukonda Rabindranath and Aradhana Kumari Singh

Ch Chapter 5 Advertising Agencies

Manukonda Rabindranath and Aradhana Kumari Singh

Ch Chapter 6 Understanding Advertising Process: Models and Theories

Manukonda Rabindranath and Aradhana Kumari Singh

Ch Chapter 7 Advertising Research

Manukonda Rabindranath and Aradhana Kumari Singh

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DOI: 10.1007/978-981-99-8657-6

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