Optimization in E-Commerce

Markos Kourgiantakis (), Iraklis Mandalianos (), Athanasios Migdalas () and Panos M. Pardalos ()
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Markos Kourgiantakis: University of Crete, Economics Department
Iraklis Mandalianos: Technical University of Crete, Production Engineering & Management Department
Athanasios Migdalas: Technical University of Crete, Production Engineering & Management Department
Panos M. Pardalos: University of Florida, Department of Industrial and Systems Engineering

Chapter 35 in Handbook of Optimization in Telecommunications, 2006, pp 1017-1050 from Springer

Abstract: Abstract This chapter explores the relative literature of and provides a reference tool for optimization and game theory in e-commerce. Moreover, in order to satisfy a broad range of readers, a brief overview is given in several e-business issues. Beside its horizontal character, this chapter presents some of the most up to date applications of operations research, game theory, and mathematical programming modeling techniques to four basic issues in e-business: e-supply chain, e-auctions, data mining and the “cost and pricing” problem in the Internet. Several opportunities for future research are also presented.

Keywords: Operational research; mathematical programming; game theory; e-business; e-supply chain; e-auctions; data mining; cost and price setting (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/978-0-387-30165-5_35

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