Customers, Products, Services

Hermann Simon ()
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Hermann Simon: Simon - Kucher & Partners

Chapter 5 in Hidden Champions of the Twenty-First Century, 2009, pp 129-158 from Springer

Abstract: The hidden champions have extremely close relationships with their customers, due to the complexity of the products and services they offer. Three quarters of the companies practice direct sales. Five times as many employees in hidden champion companies have regular contact with customers than in large corporations, leading to the pronounced closeness.

Keywords: Large Corporation; Customer Orientation; Market Leader; Customer Contact; Direct Sale (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/978-0-387-98147-5_5

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