The Structure of Marketing Cooperatives

Nikos Kalogeras, Joost M.E. Pennings, Gert van Dijk and Ivo A. van der Lans
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Nikos Kalogeras: Wageningen University
Joost M.E. Pennings: Wageningen University
Gert van Dijk: Wageningen University
Ivo A. van der Lans: Wageningen University

Chapter Chapter 5 in Vertical Markets and Cooperative Hierarchies, 2007, pp 73-92 from Springer

Abstract: Abstract This paper examines marketing cooperatives’ (MCs’) structure from a members’ perspective. We support the notion that the utility that members derive from the attributes of MC’s structure enhances our insight in members’ commitment. Using a conjoint experimental design, we elicit the utility that producers attach to attributes of a MC. These attributes are related to the cooperative’s internal organizational structure and strategic behavior. The results of 120 producers of a Dutch horticulture cooperative show that the selected cooperative attributes are significant drivers of members’ utility. In particular, members attach high importance to strategic attributes and prefer a more individualized cooperative structure.

Keywords: Corporate Governance; Agricultural Economic; Conjoint Analysis; Strategic Behavior; Cooperative Structure (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4020-5543-0_5

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DOI: 10.1007/1-4020-5543-0_5

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