Social Media and Your Startup

Bob Walsh

Chapter Chapter 6 in The Web Startup Success Guide, 2009, pp 209-266 from Springer

Abstract: Abstract Over the past few years the economics of attention has fundamentally changed—and that change has profound and deep implications for your startup. Sure, “building buzz around your startup” has always been high on every founder’s to-do list. But what has changed is what works, what doesn’t work, and what you need to do.

Keywords: Social Medium; Press Release; Moderator Community; Community Manager; Teenage Girl (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-1986-6_6

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DOI: 10.1007/978-1-4302-1986-6_6

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