Mittu Sridhara

Ed Yourdon

Chapter Chapter 4 in CIOs at Work, 2011, pp 71-85 from Springer

Abstract: Abstract Mittu Sridhara is Group CIO at Ladbrokes PLC. A leader in the global betting and gaming market, Ladbrokes transacts more than £16 billion each year— making it a pure, cross-channel digital business on a global scale. Customer experience at Ladbrokes is delivered by a combination of trading, banking, streaming-content, and gaming platforms personalized by channel. Ladbrokes’ innovative KickOff app won the Future Mobile Award for Mobile Gambling 2011.

Keywords: Business Process; Smart Device; Customer Experience; User Story; Financial Service Authority (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-1-4302-3555-2_4

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