The World’s Greatest Loss Leader

Andrew R. Thomas

Chapter Chapter 2 in Soft Landing, 2011, pp 17-35 from Springer

Abstract: Abstract Throughout its history, the airline industry has been a “loss leader.” Airlines are just like that gallon of milk your local supermarket discounts (in other words, loses money on) to get you through the door to buy other, more profitable stuff. Although there have been periods when airlines actually do make a profit, they are few and far between. To remain in existence, the industry has always relied upon huge amounts of government support. And it always will.

Keywords: Airline Industry; Business Traveler; American Airline; Commercial Aviation; United Airline (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-1-4302-3678-8_2

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