Chris Raih

Tracy Tuten
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Tracy Tuten: East Carolina University

Chapter Chapter 1 in Advertisers at Work, 2012, pp 1-14 from Springer

Abstract: Abstract Hailing from Minnesota, Chris Raih spent his early advertising days at Fallon Minneapolis, where he cut his teeth on accounts like United Airlines and BMW. He then joined Wieden+Kennedy in Portland, where he was a key account player for Nike and met creative partner Brian Ford. In 2006, at the age of 28, Raih co-foundedVenice, California—based creative agency Zambezi ( www.zambezi-la.com ), with nothing more than a cell phone and a Gmail account. Since its beginning, Zambezi, a full-service agency focused on passion brands, has tripled in size, and opened an office in Shanghai, China. Its client roster includes Champs Sports, vitaminwater, and the LA Lakers, among others. In 2011, Advertising Age awarded Zambezi the title of “Small Agency of theYear-West Region.”

Keywords: Energy Drink; Quick Response Code; Small Agency; Young Consumer; Sport Illustrate (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3829-4_1

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DOI: 10.1007/978-1-4302-3829-4_1

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