Anne Bologna

Tracy Tuten
Additional contact information
Tracy Tuten: East Carolina University

Chapter Chapter 10 in Advertisers at Work, 2012, pp 155-168 from Springer

Abstract: Abstract Anne Bologna serves as managing director of MDC Partners ( www.mdc-partners.com ), a holding company that contains several advertising agencies, including Crispin, Porter, & Bogusky. Prior to joining MDC Partners, Bologna was the managing director for Cramer-Krasselt’s NewYork office. Between 2005 and 2010, she was founding partner and CEO of the independent agency, Toy. Over its nearly five-year run,Toy NewYork garnered numerous industry accolades and attracted clients such as Amazon, Budweiser,Virgin Mobile, Macy’s, and Google. One of the agency’s most celebrated campaigns,“Elf Yourself” for OfficeMax, achieved unique notoriety when it spread virally to over 200 million people in less than six weeks.

Keywords: Industry Today; Agency Search; Client Relationship; Diverse People; Unique Notoriety (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3829-4_10

Ordering information: This item can be ordered from
http://www.springer.com/9781430238294

DOI: 10.1007/978-1-4302-3829-4_10

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().