Jayanta Jenkins

Tracy Tuten
Additional contact information
Tracy Tuten: East Carolina University

Chapter Chapter 11 in Advertisers at Work, 2012, pp 169-189 from Springer

Abstract: Abstract Jayanta Jenkins is global creative director with TBWA/Chiat/Day ( www.tbwachiat.com ), the agency known for the iconic 1984 Apple ad, where he is responsible for managing and creating the global integrated marketing communications for Gatorade. A graduate of Virginia Commonwealth University (VCU) with a BFA in fashion art and advertising, Jenkins began his advertising career at The Martin Agency in Richmond,Virginia, and then went on to work atWieden+Kennedy in Portland, Amsterdam, and Tokyo, where he created and produced integrated campaigns for Nike Basketball, Nike Running, EA Sports, Powerade, Lebron James, and Amazon.uk. His work has been awarded at Cannes, One Show, and the Communication Arts Annuals, among others. His portfolio and blog live at www.freshistheword.com

Keywords: Print Advertising; Sport Nutrition; Great Brand; Creative Person; Creative Director (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3829-4_11

Ordering information: This item can be ordered from
http://www.springer.com/9781430238294

DOI: 10.1007/978-1-4302-3829-4_11

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().