Eric Kallman

Tracy Tuten
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Tracy Tuten: East Carolina University

Chapter Chapter 12 in Advertisers at Work, 2012, pp 191-207 from Springer

Abstract: Abstract Eric Kallman is executive creative director at the relatively new agency, Barton F. Graf 9000 ( www.bfg9000ny.com ), headed by Gerry Graf and based in New York. Prior to joining Barton F. Graf 9000 (BFG), Kallman was a copywriter at Wieden+Kennedy in Portland, Oregon, where he worked with Craig Allen on campaigns that included the Old Spice campaign, “The Man Your Man Could Smell Like.” Kallman was partly responsible for game-changing Skittles and Starburst campaigns during his tenure at TBWA/Chiat/Day. Before going to ad school and joining TBWA, Kallman studied journalism and was a local NPR host in California.

Keywords: Good Work; Creative Work; Super Bowl; Creative Director; Body Wash (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3829-4_12

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DOI: 10.1007/978-1-4302-3829-4_12

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