Craig Allen

Tracy Tuten
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Tracy Tuten: East Carolina University

Chapter Chapter 13 in Advertisers at Work, 2012, pp 209-225 from Springer

Abstract: Abstract Craig Allen is a creative director at Wieden+Kennedy ( www.wk.com ) in Portland, Oregon. He earned fame and recognition as an art director/copywriter, working for the last several years with partner Eric Kallman on accounts such as Old Spice’s “The ManYour Man Could Smell Like.” Allen’s early work in the industry was at TBWA/Chiat/Day in New York, where he (with Kallman) became known for their innovative work for Skittles. In 2010, Allen and Kallman were named among Creativity magazine’s top 50 creatives in the industry.

Keywords: Traditional Medium; Comic Book; Innovative Work; Creative Team; Creative Director (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3829-4_13

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DOI: 10.1007/978-1-4302-3829-4_13

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