Kristen Cavallo

Tracy Tuten
Additional contact information
Tracy Tuten: East Carolina University

Chapter Chapter 2 in Advertisers at Work, 2012, pp 15-28 from Springer

Abstract: Abstract As chief strategy officer, Kristen Cavallo leads planning, analytics and business development for Mullen ( www.mullen.com ), an agency built to work with ambitious thought leaders like JetBlue, Google, NOOK by Barnes & Noble, Zappos, iRobot, and LivingSocial. In 2011, Mullen was named an Advertising Age A-List agency, as well as a Fast Company Most Innovative Company.

Keywords: Marketing Department; Innovative Company; Super Bowl; Business History; Converse Brand (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3829-4_2

Ordering information: This item can be ordered from
http://www.springer.com/9781430238294

DOI: 10.1007/978-1-4302-3829-4_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().