Mike Hughes

Tracy Tuten
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Tracy Tuten: East Carolina University

Chapter Chapter 4 in Advertisers at Work, 2012, pp 39-52 from Springer

Abstract: Abstract Mike Hughes, president of The Martin Agency ( www.martinagency.com ), a full-service advertising agency based in Richmond,Virginia, is a 40-year industry veteran. Hughes served as The Martin Agency’s longtime chief creative officer, relinquishing this title to John Norman (former executive creative director for Wieden+Kennedy’s Amsterdam office) in 2010.The succession of creative leadership to Norman was brought about in part by Hughes’s illness; several years ago he was diagnosed with lung cancer and so he set about to identify someone who could guide Martin’s creative group forward. A survivor still, Hughes isn’t ready to retire. He’s set out to direct The Martin Agency beyond the making of ads, to serve the greater good— and nurture people along the way.

Keywords: Good People; Advertising Agency; Creative Director; Newspaper Reporter; Brand Story (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3829-4_4

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DOI: 10.1007/978-1-4302-3829-4_4

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