Marshall Ross
Tracy Tuten
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Tracy Tuten: East Carolina University
Chapter Chapter 6 in Advertisers at Work, 2012, pp 73-86 from Springer
Abstract:
Abstract Marshall Ross is chief creative officer of Cramer-Krasselt (C-K; www.c-k.com ) where he’s been a part of the leadership team behind the agency’s rise to the second-largest independent agency in the United States, with $1 billion in annual billings. C-K has grown by nearly 50 percent since 2005 with clients such as Corona Extra, Edward Jones, Hilton HotelsWorldwide and Porsche.
Keywords: Leadership Team; Music Industry; Advertising Agency; Magic Wand; Creative Director (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3829-4_6
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DOI: 10.1007/978-1-4302-3829-4_6
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