Edward Boches

Tracy Tuten
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Tracy Tuten: East Carolina University

Chapter Chapter 7 in Advertisers at Work, 2012, pp 87-106 from Springer

Abstract: Abstract Edward Boches is chief innovation officer at Mullen ( www.mullen.com ), an independent full-service agency within the Interpublic Group of Companies (IPG). Mullen integrates disciplines from creative to digital marketing, public relations and social influence, media planning and buying, mobile marketing, direct response, and performance analytics. Mullen specializes in what it calls an “unbound” approach to marketing, a term that Boches pays homage to with the name of his blog, Creativity Unbound. Boches has been with Mullen since its early days, working in the creative department, ultimately as chief creative officer. Mullen clearly provided Boches room to soar as it ranks among Advertising Age’s Agency A-List and Fast Company’s Most Innovative Companies.

Keywords: Creative People; High School Radical; Collective Entrepreneurialism; Traditional Advertising; Mobile Marketing (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3829-4_7

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DOI: 10.1007/978-1-4302-3829-4_7

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