The Annual Plan

Jeffrey David Stauch

Chapter Chapter 6 in Effective Frontline Fundraising, 2011, pp 71-91 from Springer

Abstract: Abstract One of the smarter fundraising colleagues I worked with lived by the six Ps: Proper Planning Prevents Piss-Poor Performance. She was right (if a little crude).

Keywords: Donor Pool; Direct Mail; Donor Base; Annual Plan; Planning Retreat (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3901-7_6

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DOI: 10.1007/978-1-4302-3901-7_6

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