Crafting Your Message

Jeffrey David Stauch

Chapter Chapter 7 in Effective Frontline Fundraising, 2011, pp 93-105 from Springer

Abstract: Abstract This chapter will focus on the development of a consistent, compelling message of need for your organization. While the content of your message will inevitably vary based on your institutions goals and mission, there are still some basic guiding principles for how to construct an effective message.

Keywords: Credit Card; Safety Inspection; Subject Line; Good Artist; Regular Margin (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3901-7_7

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DOI: 10.1007/978-1-4302-3901-7_7

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