Account Management and Optimization

Bart Weller and Lori Calcott

Chapter Chapter 10 in The Definitive Guide to Google AdWords, 2012, pp 245-290 from Springer

Abstract: Abstract Once you have your accounts up and running, the next step is to create a routine and process for maintaining your account on a daily, weekly, and monthly basis to ensure you’re meeting your goals and seeing a positive ROI. AdWords is definitely not a set-it-and-forget program. Getting everything up and running is only the first step.

Keywords: Quality Score; Account Management; Campaign Level; Multiple Account; Custom Segment (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4302-4015-0_10

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