Google Analytics and Actionable Data

Bart Weller and Lori Calcott

Chapter Chapter 11 in The Definitive Guide to Google AdWords, 2012, pp 291-333 from Springer

Abstract: Abstract If we were to describe the culture at Google in a single phrase, “data driven” might come to mind. “Evidence based” might be another way of saying it, but in Google’s engineering culture, this amounts to the same thing: data. If you don’t have the data, you don’t have the picture.

Keywords: Actionable Data; Standard Report; Custom Report; Secondary Dimension; Custom Segment (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4015-0_11

Ordering information: This item can be ordered from
http://www.springer.com/9781430240150

DOI: 10.1007/978-1-4302-4015-0_11

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().