Testing with Website Optimizer

Bart Weller and Lori Calcott

Chapter Chapter 12 in The Definitive Guide to Google AdWords, 2012, pp 335-357 from Springer

Abstract: Abstract In this chapter, we will talk about one of Google’s premium AdWords tools: the Google Website Optimizer (GWO). It’s used to set up and manage tests of the performance of your landing pages, as well as to manage and view the data resulting from these tests. GWO offers two kinds of tests: A/B tests (sometimes called split tests or bucket tests), and multivariate tests. The ultimate goal of testing your landing pages is, of course, to improve your conversion rates, and the Website Optimizer tool can help you do this.

Keywords: Conversion Rate; Multivariate Test; Test Combination; Page View; Radio Button (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4015-0_12

Ordering information: This item can be ordered from
http://www.springer.com/9781430240150

DOI: 10.1007/978-1-4302-4015-0_12

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().