Local Advertising and Location Targeting

Bart Weller and Lori Calcott

Chapter Chapter 5 in The Definitive Guide to Google AdWords, 2012, pp 89-104 from Springer

Abstract: Abstract The ability to target your customers is one of the great benefits of pay-per-click marketing. In this chapter, we cover how to set your campaigns to target specific locations, whether at the ZIP code, city, state, national, or international levels. We also discuss language settings, location-based ad text, and interpreting geographic data.

Keywords: Location Target; Location Extension; Grand Rapid; Local Advertising; Proximity Target (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4302-4015-0_5

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