The Display Network

Bart Weller and Lori Calcott

Chapter Chapter 8 in The Definitive Guide to Google AdWords, 2012, pp 159-200 from Springer

Abstract: Abstract We first introduced the Google Display Network (GDN) in Chapter 1 when we outlined the Google Network. AdWords provides the ability to advertise on the Display Network, but ads on this network reach a different audience and the network’s inner workings are very different from those of the Search Network. Because of these considerations, we have focused on the Search Network up to this point. This chapter covers the Display Network.

Keywords: Shopping Cart; Contextual Target; Automatic Placement; Placement Tool; Interest Category (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4015-0_8

Ordering information: This item can be ordered from
http://www.springer.com/9781430240150

DOI: 10.1007/978-1-4302-4015-0_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().