Mobile Advertising with AdWords

Bart Weller and Lori Calcott

Chapter Chapter 9 in The Definitive Guide to Google AdWords, 2012, pp 201-244 from Springer

Abstract: Abstract If you don’t yet have a mobile campaign going and haven’t been following the action in this arena, we hope this chapter will grab your attention. The subject could easily fill a book in itself, so there’s no way to do it justice in one chapter. To leave the subject untouched in a book on Google AdWords, however, would leave a large blind spot. If you’re just getting started with AdWords, adding a mobile campaign immediately might be premature; but given the trends—which we will explore shortly—you should consider keeping it near the top of your To Do List. This chapter presents a brief overview of mobile advertising in the context of Google’s fast changing mobile ad formats and technologies.

Keywords: Mobile Device; Markup Language; Progressive Enhancement; Landing Page; Mobile Advertising (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4302-4015-0_9

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