Losing Money on Sales

David Feinleib

Chapter Chapter 5 in Why Startups Fail, 2012, pp 57-70 from Springer

Abstract: Abstract Companies live or die on whether users invest with their time and customers invest with their wallets. We’ve all seen companies that spend more on every sale than they make. Their refrain, as the old joke goes, is, “We’ll make it up in volume!”

Keywords: Customer Lifetime Value; Leaky Bucket; Customer Lifetime; Online Marketing; Sales Model (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4141-6_5

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DOI: 10.1007/978-1-4302-4141-6_5

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